LICI WEBSITE
The autonomous execution arm for companies selling to the State.
Lici automates how companies sell to the Chilean government through public procurement. Their original landing page treated the product like a feature list, a disservice to a platform that finds opportunities, quotes automatically and monitors deadlines while you sleep.
We rebuilt the landing as the first step of the sales conversation: a page that qualifies the right buyer, filters out the wrong one, and makes booking a 15-minute demo feel like the easiest decision of the day. It feels closer to talking to your best salesperson than browsing a software site, because that's what it is.
- ROLEPRODUCT DESIGN · UX STRATEGY
- DURATION6 WEEKS
- STACKFIGMA · SHADCN SVELTE · TAILWIND
- TEAM02 DESIGNERS + CLIENT TEAM
- STATUSDELIVERED · 2026
HOMEPAGE · HEROCAPTURE.SCANDI.RAWRGB
BRAND MARKLICI · IDENTITYSVG
- R01
Unqualified leads dropped significantly by embedding sales qualification logic directly into the page structure and copy.
- R02
Delivered a complete design system from scratch: variables system and components fully mapped to ShadCN Svelte for zero-friction handoff.
- R03
Became the foundation for Lici's brand 2.0, now extending beyond the landing into the web app and commercial materials.